Page 14 - Scene Magazine 45-11 November 2020
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   This philosophy was applied to a mindset that was set in place from the day Scene Magazine first rolled off the press. Richard (Rich) and Shirley DeRuiter stretched outside of their comfort zone back in 1977 when they began Scene Magazine with the belief that our com- munity had far more to offer than most could imagine. Through the publication they would seek to find a way to share that with others, so in turn our community could thrive in new ways.
Together, their perseverance, along with staff, and added family members, made a difference. Scene Magazine be- came the community cheerleader that it set out to be. It became a routine feature in the entryways of organizations, busi- nesses, and homes. Scene has success- fully shared many positive contributions made by community leaders, organiza- tions, and businesses for more than 40 years now. But it didn’t stop there.
Scene also created a new way of look- ing at history through the production of their feature book, REMEMBER. This new
14 SCENE 4511 I CHARITABLE ISSUE
book was full of photos never previously published and accompanied by short stories shared in their personal words. Proceeds from the book were used to start the, “As Scene By,” Richard and Shirley DeRuiter Scholarship Fund at the Battle Creek Community Foundation. It is made available each year to a local student that is pursuing a career path through a local college to achieve a skill that is need-
ed for publishing. Creativity was always something that Rich enjoyed and so the openness of the scholarship fit right in.
The next generation is leading the way now. Frederick (Rick) DeRuiter, son, as president and publisher; Sherii Sherban, daughter, as executive editor and COO; and Keith Sherban, son-in-law, as vice president. Grandchildren have gotten involved too from business manager
to graphic design, photography, web design, and more. Scene is available even today at many of the same locations throughout the community but also on- line. In fact, several different publications can also be found at scenepub.com.
“Begin with the end in mind,” contin- ues to resurface as we discuss new ways to have a positive impact in the commu- nity where we live and work. Of significant
importance to us along the way has been our intentional focus on seniors, sub- stance abuse prevention, and supporting local efforts to help those facing hunger. While that will always be part of our core values we have also begun to witness that there are ways that we can join the efforts in helping to bring a common understanding to word choices that lead to emotional distress and frustration. Furthermore, we invite you to join us in this quest.
Think about it; are there words that others may use that cause you to ques- tion their meaning or intent? I do, and I work with words every day. It primarily happens as we try to make sense of our communications with others based on our own past experiences. The challenge this creates is that our past experiences can be vastly different and as a result, we look at interactions and word choices through a different lens.
At a young age, reading letters that seemed to get all mixed up challenged me. Through the perseverance of my father I was able to learn coping skills and order with words and letters and began to love the world of reading and writing. I’m certain that my second grade teacher
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 “Begin with the end in mind.”
– STEPHEN COVEY –
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