Page 14 - Scene Magazine 41-12 December 2016
P. 14

Non Profit Scene
New Name: Same Mission – Region 3B Area Agency on Aging Makes Name Change
   Local area agencies on aging (AAAs) play a key role in planning, developing, coordinating and delivering services that meet local needs and preferences. AAAs have grown from cautious beginnings in 1965 to the 1973 deployment as the “on- the-ground” organizations charged with helping vulnerable older adults live with independence and dignity in their homes and communities, to modern multi-ser- vice agencies. Each AAA develops local delivery systems tailored to the commu- nities they serve. What does this mean at the local level? It means that despite AAAs basis in the Older Americans Act and consistency of commitment to our nation’s older adults, there are more dif- ferences than similarities between area agencies on aging. In fact, area agencies on aging were created to be adaptable, flexible and relevant.
Region 3B Area Agency on Aging was designated as one of 16 AAAs in the State of Michigan to serve Barry and Calhoun
counties in 1996. Over the last 20 years, the agency has seen many adaptations – developed initially as River’s Edge Senior Center, later known as Community Care Options and Burnham Brook Center and then expanding to be known as Region 3B Area Agency on Aging and a pro- gram partner for the MI Choice Medicaid Waiver Program, but not as the provider of senior center programming. Over the last eight years, the agency’s focus has evolved as needs and preferences among seniors and caregivers have increased with the changing demographic, serving as the focal point for seniors and care- givers in Barry and Calhoun counties. However, as the agency has become more intricately involved in supporting positive health outcomes not only in its designat- ed counties but also the southwest Michi- gan region that includes Berrien, Branch, Cass, Kalamazoo, St. Joseph, and Van Buren counties. A number of multi-coun- ty partnerships have been established
including a recent $500,000 grant from the Michigan Health Endowment fund for the Aging Master Program®. All of these efforts are grounded in a belief that part- nerships build successful programs, with an awareness of the changing needs and demographics among those served by the programs, and a commitment to quality and effectiveness in delivery.
CEO Karla Fales shares, “In an effort to acknowledge our current and future focus, while holding to our historical role as an AAA, the Policy Board of the agency recently approved a change in name that became effective December 1, 2016.” With that action, Region 3B Area Agency will now be known as CareWell Services Southwest. Board chair, Steve Marzolf, said of this change, “Our name should accurately reflect the full scope and mission focus of our agency. Our new moniker reflects both what we do – caring for seniors, persons with disabilities and caregivers in a broader Michigan region – and how we approach our work – with compassion, with a goal toward wellness and a focus on quality. CareWell Services Southwest clearly articulates our mission of promoting health, independence and choice for seniors, persons with disabil- ities and caregivers.”
A new logo and icons for the agency’s program – health, independence and choice – have been created and will be rolled out over the next several months. After its re- cent strategic planning, the agency’s Poli- cy Board reaffirmed its mission and vision. “I appreciate the board’s thoughtfulness through this process. The opportunity to refine our brand, while remaining steadfast to our mission and strategic objectives cre- ates opportunity for focused effort in those areas over a longer period of time. That’s where real change happens – long-term commitment,” shares CEO Fales. During its recent strategic planning the agency’s Policy Board approved extending its stra- tegic initiatives focusing on expanding its service portfolio, strengthening education and advocacy, providing leadership in building partnerships, securing sustainable resources, and strengthening its effective- ness and adaptability.
To learn more about CareWell Ser- vices Southwest and its work contact them at (269) 966-2450.
     • Information & Referral/Assistance
• Medicare/Medicaid & Assistance Program – MMAP
• MI Choice Medicaid Waiver regarding Long Term Supports and Services for Home and Community Based Services
• Case/Care Management
Aging & Disability Resource Line
• Personal Emergency Response System – PERS
• Options Counseling/
Person Centered Counseling
• Senior Project Fresh/Market Fresh Produce Vouchers
• Elder Abuse Prevention/ Education
General Agency Telephone Line
(269) 966-2450
                                          14 SCENE 4112 I HOLIDAY ISSUE
200 W. Michigan Ave., Suite 102 • Battle Creek, MI 49017 •

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