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Drawn ToBY SHERII SHERBANPurple – the Royal BalancePurple embodies the balance of red stimulation and blue calm. A sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.Purple can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone.The mental and physical affects of purple are calming to the mind and nerves, while offering a sense of spirituality while being uplifting as well. All of this then leads to encouraging creativity.Red – the Attention GrabberRed has more personal associations thanany other color. Recognized as a stimulant redis inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red asan accent can immediately focus attention on a particular element. As an example, a person giving a speech that wants you to look away from their face will wear read elsewhere such as in a tie.Red affects us mentally and physically asit increases enthusiasm, stimulates energy, encourages action and confidence, and gives us a sense of protection from fears and anxiety.Interestingly, red is the last color in the spectrum to be lost because of eye disease. As a result, it is used often in advertising and product design.Because of the intensity of red, it can also be looked at much like a love-hate relationship.1. Love – red roses, rosy red lips, red hearts, sexy red dress...2. Aggression – seeing red, red in the face, fast red sports car, red power tie...These emotions are quite opposite each other. Even still, most have experienced both sides of the color of red.Brown – the Full Crayon BoxBrown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.It’s a collection of the colors in the crayon box or simply the three primary colors. As a result, it houses characteristics of each color.Brown affects us physically and mentally with feelings of wholesomeness and offers a sense orderliness.White – Clarity of ThoughtWhite projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home.How does the color white affect us mentally and physically? It aids mental clarity, encourages us to clear clutter or obstacles, evokes purification of thoughts or actions, and enables fresh beginnings.Gray – the Unclaimed FavoriteGray is timeless, practical, and solid. A longstanding favorite suit color, gray can mixwell with any color. Although well liked and often worn, people rarely name gray as a favorite color possibly because gray is also associated with loss or depression and can sometimes seem unsettling and leaving you feeling expectant.Black – Classic Clothing ChoiceBlack is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming.Black is a classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated. Did you know that any dark solid can do the same, such as green or blue?Black is sometimes mysterious, evoking a sense of potential and possibility. On the flip side it can leave you feeling inconspicuous and with a restful emptiness.Clearly, this is a very condensed list and is very generalized but it does get the point across. We are all affected by the colors around us. Begin to recognize how each one impacts you. Notice which tones have the most positive reactions and seek to surround yourself with those that evoke the sensations that best benefit you.On a business note: When responsible for company image and collaterol materials consider first the reaction you are lookingfor from those that you may be serving versus your personal preference. If those are in sync, all the better, but it is not a given considering potential age and interest differences. Focus on the customer first.ANNUAL REPORT I SCENE 4407 9e


































































































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