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Business PerspectivesBY KARA BEER, PRESIDENTopportunity to assess a chamber’s strengths. The award is based on the US Chamber of Commerce accredi- tation process for local chambers and highlights accomplishments in the areas of leadership/governance, finance, ad- vocacy and membership development. A select group of business leaders from the state and a small group of Chamber professionals are on the selection com- mittee.weren’t matched by other sources. However, in this age of social media whereby a world of peers is only a tweet away, the benefits of joining a mem- bership organization is rightly being questioned. So are we still relevant? The answer is simply, YES!• Perks. The Chamber offers member discounts for the business to benefit and save on their bottom line as well as member-to-member discounts that benefit your employee’s bottom line.On October 25, 2019 at the Michigan Association of Chamber Professionals Convention in Lansing, Michigan the Battle Creek Area Chamber of Com- merce was awarded this honor for mid-sized chambers. In our mid-sized category other finalist were: Alpena Chamber of Commerce; Dearborn Chamber of Commerce; and Grosse Pointe Chamber of Commerce.Even in today’s hyper-connected global society, we recognize the follow- ing benefits (but there are many more) of our Chamber membership organi- zation for working professionals and community supporters.• Our membership organization runs• Networking. Social media has inject- ed steroids into the sport of profes- sional networking, but the real power of a membership organization lay in the opportunities it affords for local networking at its best.One hundred years ago, membership organizations were a crucial aspect ofa professional’s career. They openedup opportunities for networking and professional development that simplya plethora of professional develop- ment events such as workshops and webinars, and publishes a newsletter and weekly e-newsletter to keep you and your employees informed of all the great opportunities, all of which are designed to raise awareness of important issues facing our memberDespite the benefits offered by the Chamber, competition for a share ofthe business investment is becoming increasingly intense. We offer some- thing unique, a hyper-local infusion of energy and culture, continually evolving to meet the needs of our members, pro- viding value for their money, time, and trust.B.C. Chamber Recognized as Outstanding Chamber of the YearThe Outstand- ing Chamber of the Year Award recognizes organi- zation excellence in chambers of commerce and provides a unique benchmarkingbusinesses and individuals. These publications offer information andare focused on the impact that it has on you and your businesses and/or community. Your association withthe Chamber brand sends the mes- sage that you are serious about your business and community, and you are willing to put your money where your mouth is.Don’t you want to join our award winning network? Contact the Chamber Office today at (269) 962-4076.COMMUNITY FIRST FOR THE H  LIDAYSThis Holiday Season these advertisers are “Giving Back” to the Community by having a portion of their ad cost being donated to a non-profit of their choice.QUALITY SERVICE FOR OVER 60 YEARSDiscount up to 30%with Drive Safe & SaveTM!I’m inviting you to make our roads safer and get rewarded for doing so. Are you in?Contact me today to get started.FAST EXPERT INSTALLATION FREE ESTIMATES RESIDENTIAL & COMMERCIALEQUAL OPPORTUNITY EMPLOYER269-962-8779 www.battlecreektile.com16 SCENE 4411 I CHARITABLE ISSUEU.L.A.B.A. MEMBERLocated in Urbandale at 1338 W. Michigan, Battle CreekPaul Clark, Agent2861 Capital Avenue SW 269-979-4000 paul.clark.prec@statefarm.comA portion of the proceeds of this ad will be contributed to Humane Society of SCMI.A portion of the proceeds of this ad will be contributed to The Arc of Calhoun County.

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